Principle
A campaign in four steps
- Content
Pick a starter template (product newsletter, promotion, cart reminder, welcome, win-back, blank page, or one of your saved templates) and the email language. Build it block by block: the preview shows exactly the email that will be sent.
- Subject and sender
Subject, preview text shown after the subject in the inbox, sender and reply-to address. A second subject can be tested (A/B test). Tracking options are set here, campaign by campaign.
- Recipients
Choose a segment: the number of contacts is calculated right away. The exact list is frozen at launch; unsubscribed and rejected addresses are always excluded.
- Sending
Send yourself a test first, then choose: now, on a specific date, or automatically every day. Emails go out in batches; the campaign tracking screen shows the progress and sends batches itself while it stays open.
Multilingual shop — a campaign is written in one language: product details, links and the unsubscribe page follow that language. Create one campaign per language and target it with the segment's "Language" rule.