Design
The builder and its blocks
On the left, the Blocks tab lists the blocks and the Style tab sets the email colors, font, width and footer. On the right, the preview: click a block to set it up, hover it to show its toolbar (move, up, down, duplicate, delete). Drag a block from the palette straight into the preview to drop it where you want.
| Family | Blocks |
|---|---|
| Content | Heading, rich text, image, button, image and text, HTML code. |
| Shop | Product; grid of hand-picked products, new arrivals, best sellers, promotions or a category, calculated when sending; categories; promo code, the same for everyone or unique per recipient; each recipient's own abandoned cart. |
| Layout | Shop logo, divider, spacer, social networks. |
Personalization — insert {firstname}, {lastname}, {email}, {shop_name} or {shop_url} in the subject and texts. {firstname|dear customer} shows "dear customer" when the first name is unknown.
Unique promo code — prepare a "template" cart rule, inactive and without a code. Each recipient receives an active copy with their own code, usable once, reserved to their account and valid for the number of days you choose. Statistics count the codes used.
Templates — the bookmark button in the builder bar saves the email as a template: it is offered when creating the next campaigns.
Mandatory information — the shop name and address and the unsubscribe link are always added to the email footer.