Send
Sending, A/B test and channels
- Now: sending starts as soon as you confirm, in batches.
- On a specific date: the campaign goes out at the chosen time (a server cron task is recommended for punctuality).
- Automatic, every day: at the chosen hour, the segment's new contacts receive it. Ideal for welcoming new subscribers, abandoned cart reminders or birthdays. Each contact receives it only once, or again after the resend delay you set (for example 30 days). An end date is optional.
Subject A/B test — a share of the recipients (10 to 50%) receives subject A for one half, subject B for the other. After the chosen delay (1 to 48 hours), the subject with the better open or click rate goes to the rest of the list. At 100%, the whole list is split in two and the winner is only reported.
Abandoned cart — the block shows each recipient the products of their last unordered cart, with a link that restores it. By default, a recipient without a cart does not receive the email.
| Channel | Setting |
|---|---|
| PrestaShop | The configuration of Advanced Parameters → Email (PHP mail() function or the shop's SMTP server). Default channel. |
| SMTP | A server dedicated to newsletters: host, port, TLS or SSL encryption, credentials. |
| Brevo, Mailjet | Account API key; the sender address must be validated with the provider. |
| Amazon SES | Access key of an IAM user (ses:SendRawEmail permission) and the region of the sending domain. |
Pace — each run of the scheduled task sends a batch (50 emails by default), within the hourly limit. Sending triggered by visits stays limited to 20 per run, at most every five minutes. PrestaShop's "Cron tasks manager" module, if installed, also triggers the module every hour.