Target
Segments and contacts
A segment starts from a contact base then applies rules, which must all match or at least one. The number of contacts and a preview of the first ones are shown while editing.
- Base: newsletter subscribers (default), customers accepting partner offers, or all customers (keep it for messages that need no consent)
- Profile: title, language, customer group, age, birthday (today, next 7 days, this month)
- Address: country, city, postcode prefix
- Registration: account creation date, newsletter subscription date, imported contact list
- Purchases: last order, number of orders, amount spent, product or category bought (or never bought), cart abandoned for a number of hours
- Engagement: received, opened or clicked a previous campaign, or received it without opening or clicking
Subscribers without an account — subscribers of the PrestaShop Newsletter module can be included. Only language, registration date and engagement rules apply to them.
CSV import — the Imported contacts tab reads a file with an "email" column and, if you have them, "firstname", "lastname" and "language". The separator, French or English headers and files saved by Excel are recognised; an address already present is updated, an unsubscribed address is not imported. File the contacts in a list to target them with the "Imported contact list" rule.
Consent — the import asks you to certify that the contacts agreed to receive your newsletters. Email marketing requires the recipient's prior consent, except for products similar to those a customer has already bought.