Measure
Tracking and statistics
- Opens: an invisible image reports the open. Some email clients (Apple Mail) open emails automatically: the open rate is an indication, the click rate is more reliable.
- Clicks: links go through the shop before leading to their destination; only the campaign's addresses are served. A click counts as an open.
- Sales: an order placed within the attribution window (7 days by default) after a click is attributed to the campaign, even when paid later or on another device once the customer is logged in. The amount is counted tax excluded, in the default currency.
- UTM: utm_source=newsletter, utm_medium=email and the campaign name are added to links to the shop, for Google Analytics.
Each campaign's screen shows sends, opens, clicks, orders, attributed sales, unsubscribes and bounces, the A/B test result, the most clicked links, the attributed orders and the filterable recipient list (opened, clicked, ordered, unsubscribed, failed), exportable as CSV. The campaign list sums up the last 30 days.
Privacy — each kind of tracking can be turned on or off, by default in the Tracking tab and campaign by campaign. The French data protection authority (CNIL) recommends collecting consent for individual open tracking.